Author name: Darryn Balanco

Darryn has over 10 years of digital marketing experience. In 2016 he founded the Online Thinking community to help small business owners get more momentum by removing the guesswork of running successful digital marketing campaigns.

About DMOZ

All About DMOZ

All About DMOZ: History, Impact, and Modern Alternatives DMOZ (Directory Mozilla) was once the web’s most influential human-edited directory, serving as a trusted source for website categorisation and discovery. Though the platform closed permanently in 2017, its legacy continues to influence modern web directories and SEO practices. This comprehensive guide explores DMOZ’s history, significance in […]

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AdWords Stats and Facts

Google AdWords works by establishing a number of keywords and building an advertisement campaign using optimization for chosen keywords that link back to a given website. The following takes a look at the current stats and facts of Google AdWords. What are Google AdWords? Google AdWords are an internet marketing service that provides one with

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AdWords Campaign Tips

AdWords is an advertising campaign that provides advertisers with the opportunity in gaining optimum targeting of high traffic key phrases. The following takes a look at tips in aiding advertisers in creating a cost effective AdWords campaign. What is an AdWords Campaign? Google Adwords is an internet marketing scheme that enables advertisers to place their

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AdSense vs AdWords

AdSense and AdWords are online promotion programmes that offer an effective means to achieve better sales publicity of products and services, as well as generate profit from this form of advertising. Below we take a look at what AdSense and AdWords are, how they work and what they can do for your company. Google Famous

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About Yahoo

About Yahoo: The Evolution of a Digital Pioneer Yahoo represents one of the internet’s most enduring brands, having evolved from a simple web directory into a comprehensive digital platform serving millions of users worldwide. Understanding Yahoo’s current position and services helps businesses navigate the broader digital landscape and optimise their online presence across multiple platforms.

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Google

About Google

About Google: The Search Giant and Digital Ecosystem Guide 🌐 Understanding Google’s massive digital ecosystem is essential for any business serious about online visibility and digital productivity. From dominating global search to revolutionising workplace collaboration through Google Workspace, this tech giant shapes how billions of people find information and conduct business daily. At Optimus Agency,

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Bing

About Bing

About Bing: Microsoft’s Search Engine Guide 🔍 Understanding Bing and its role in the search engine landscape is crucial for businesses seeking comprehensive digital visibility. As Microsoft’s flagship search platform, it offers unique opportunities and features that smart marketers leverage to reach audiences beyond Google’s ecosystem. What is Bing? 🌐 Bing is Microsoft’s web search

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Ananzi

About Ananzi

About Ananzi: South Africa’s Longest-Running Search Platform and Classifieds Directory Ananzi stands as South Africa’s longest-running search platform, launched in 1996 as the country’s first dedicated search engine. Nearly three decades later, it continues serving South Africans through its evolved focus on classifieds and business directory services. This comprehensive guide explores Ananzi’s history, evolution from

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AltaVista

About AltaVista

All About AltaVista: History, Innovation, and Impact AltaVista was once the internet’s most powerful search engine, revolutionising web discovery through its unprecedented indexing capabilities and innovative features. Though Yahoo discontinued the service in 2013, AltaVista’s contributions shaped modern search technology and set standards that influence current search engines. This comprehensive guide explores AltaVista’s groundbreaking innovations,

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