Proven Lead Generation Case Studies
See how our clients unlocked growth and crushed their goals with our proven Growth System.
Read our case studies below.
How We Helped Trailers Unlimited Skyrocket Their Lead Gen Efforts by 994%:
When Trailer’s Unlimited, a custom trailer manufacturer in Johannesburg, was getting just 12 to 15 leads per month from Google Ads, they turned to Optimus Agency for a breakthrough.
They needed results that would truly move the needle, both in lead volume and cost efficiency.
In just 90 days, our high-impact approach delivered:
- A 994% increase in PPC leads.
- A stable flow of 150-175 leads per month.
- A dramatic reduction in cost per lead.
The outcome?
Targeted Google Ads sending traffic to a conversion-focused quote page, backed by email sequences that educated and nurtured leads until they placed orders.
How We Helped a Body Sculpting Franchise Achieve a 378% Return on Ad Spend Across 14 Locations
When a Body Sculpting Franchise in Cape Town approached us, they were struggling to generate leads and fill appointments across their 14 branches in South Africa. Despite their established presence, they simply weren’t getting the steady flow of bookings they needed to grow.
They needed a reliable, scalable strategy to turn interest into paying clients.
In 5.5 months, we helped generate:
- R1,074,140.61 in new revenue.
- 374 new paying clients.
- 213% return on total spend (including our fee).
- 378% return on ad budget alone.
The difference?
Targeted Google Ads driving traffic to conversion-focused booking pages, not their main website. Email sequences that nurture leads from inquiry to appointment, and Deal Engine keeping 14 locations coordinated from one mobile app.
How My Appliances Doctor Doubled Their Weekend Revenue
My Appliances Doctor came to us facing the challenge most service businesses know: unpredictable bookings, weekend slots sitting empty, and no system to capture leads.
They already offered after-hours and weekend service, but without premium pricing or consistent lead flow, those time slots weren’t generating the revenue they should.
What we did:
Repositioned around kitchen appliance specialists. Built a mobile booking funnel and ran targeted Google Ads. Implemented Deal Engine for immediate lead response. Asked our client to trust us and increase pricing for after-hours and weekend callouts.
In 4.5 months:
- 421 repair leads
- R86,090 in new revenue.
- 85% increase in weekend callout revenue
- A phone that doesn't stop ringing
The difference?
A local service brand earning more per booking, generating more leads, and doing it all with less effort.
How We Helped Lawns Unlimited Grow by 122% in New Business
Lawns Unlimited, a newly launched garden maintenance business in Taranaki, New Zealand, came to us with a clean slate: no website, no online presence, and an urgent need for rapid growth.
Their goal was simple: generate as many quote requests as possible to kickstart the business.
In just 60 days, our approach delivered:
- A 122% increase in new business.
- 80-100 leads per month from their newly built website.
- 50+ phone calls keeping them busy.
The result?
Such high demand that they requested a reduction in their daily ad spend.
How we helped D3 Interiors 8X their investment:
D3 Interiors came to us with the same frustration we hear from design firms everywhere: brilliant portfolio, empty pipeline.
They served both residential clients and commercial businesses, but their online presence wasn’t converting either market. The leads they needed to scale simply weren’t coming through.
We built them a system that turned that around.
In 8 months, we delivered:
- Achieve a 6.5% conversion rate.
- Generate 135 qualified leads.
- 8X their return on investment.
Outcome?
Significant brand visibility and a steady influx of new business. 100% attributable to our tailored approach.
How we helped The Au Pair Club achieve a 12.5% conversion rate:
When The Au Pair Club first reached out, they had no sales or data to guide them, only a genuine passion for helping au pairs find life-changing opportunities. They needed more than marketing; they needed a partner to bring their vision to life.
In just 12 months, we helped them grow into a thriving online community and e-learning platform.
Our results:
- A 12.5% conversion rate.
- 233 secured sales.
- Over 1,000 students enrolled.
Impact?
A once-unknown platform is now a trusted community hub for au pairs worldwide. All driven by our strategy and optimised funnels.
How Peter Alkema Generated $506,723.96 in New Revenue
Facing a move to the Netherlands, Dr. Peter Alkema needed a flexible way to support his family. He dreamed of turning his expertise into online courses but needed help making it real.
With our strategy and support, we turned that vision into a thriving online business.
- Generated $506,723.96 in new revenue.
- Grow his student base to over 400,000+.
- Secure a partnership with Udemy.
Result?
A thriving personal brand and a successful family transition to the Netherlands. All attributed to our structured approach and hands-on support.
How we helped NMC Orthodontics generate R1.5 Million in new revenue:
When NMC Orthodontics approached us, they faced a familiar challenge for healthcare practices: visibility simply wasn’t enough, they needed actual patients in chairs. They wanted a reliable way to turn online interest into real bookings.
We delivered by creating a streamlined funnel and targeted ad campaigns that attracted high-quality, ready-to-book leads.
The results in 8 months:
- R1.5M in new revenue.
- 10.5% conversion rate.
- 1431 qualified leads and 117 appointments.
The difference? A practice that’s not just recognised but fully booked.
How we helped Hair Cosmetics generate R135,000 in new revenue:
When Hair Cosmetics came to us, their online sales were flat and conversion rates were hovering at just 0.25%. Despite their quality products, visitors weren’t becoming customers.
They needed a strategy to change that. We delivered with a tailored approach that transformed their store into a true sales engine.
In just 6 months, we achieved:
- A 0.95% conversion rate (up from 0.25%)
- 133 sales/customers.
- A 70% increase in average order value.
The result?
R135,000 in new revenue and a revitalised online presence. All driven by strategies that brought their brand to life and their customers back for more.