We Rescue Service Businesses
From Failed Lead Generation
Because your marketing budget isn’t the problem. It’s your strategy.
TRUSTED SINCE 2012
About
Optimus Agency
We’re Darryn and Cassie, the founders of Optimus Agency, a specialised Lead Generation Agency based in Cape Town.
We built this agency specifically for service-based businesses that want predictable, reliable client growth.
Since 2012, our team has helped service businesses across South Africa, the UK, the Netherlands, and Germany generate a steady stream of qualified leads.
Between us, we’ve spent years inside boardrooms, on sales floors, and deep in ad campaigns and strategy.
We know what moves the needle. And what burns budget without producing a single paying client.
We built MomentumX after watching capable business owners waste budget on campaigns with no system behind them.
The ads ran. The clicks came in. The phone stayed quiet.
We built a system that fixes that.
Our Process
From a Free Assessment
to a Pipeline Full of Leads
From Assessment to a Pipeline Full of Leads
-
Lead Generation Assessment
We look at where your leads are falling short, why your pipeline runs hot and cold, and what your fastest growth opportunity is.
-
Implementation
We build and launch the full MomentumX system. Ads, landing page, email sequences, booking calendars, SMS follow-ups, AI Employee, and reputation management.
-
Results & Monitoring
Deal Engine is your dedicated mobile app. Leads, contacts, client notes, messages, socials, and reviews - all in one place. You see exactly what is working, every month.
the shift
You stop chasing work and start choosing clients.
MomentumX keeps qualified leads coming in, so you wake up to every month with momentum.
Reliable Revenue
We turn your ad spend into a steady flow of qualified leads so your revenue becomes predictable, month after month.
Year-Round Momentum
Our system keeps your pipeline moving all year so you spend less time worrying about where the next client is coming from.
Freedom From Admin
Deal Engine CRM is an AI-powered platform that captures leads, qualifies prospects, and keeps clients engaged longer.
with MomentumX
You get consistent, qualified leads without the stress
Leads find you, get qualified before they reach you, and book straight into your calendar. One system handles all of it. Nothing falls through the cracks.
Leads find you, get qualified before they reach you, and book straight into your calendar.
One system handles all of it. Nothing falls through the cracks.
Google Ads
This puts your business in front of the people who are actively searching for the services you offer.
Landing Page
Leads land on a page designed to keep them focused on 1 action: book now/get quote.
AI Lead Qualification
Filters out tyre-kickers before they reach you. Only serious buyers contact you.
AI Employee
Responds to leads on WhatsApp, social media, and your website. Books them into your calendar.
Smart Booking Calendars
Leads automatically assigned to the right person, zero commission taken on any booking.
Email & SMS Marketing
Leads gets emailed over weeks. They don’t forget who you are, what you do, or why they contacted you.
Review Management
Automatically request and post 5 star reviews to your socials and website. This boosts social proof and SEO.
Your Mobile App
Run your entire business in our App. Leads, contacts, messages, reviews, bookings, socials – all in one app.
Who We Work With
MomentumX is for service businesses
Tired of inconsistent leads, wasted budget, and starting every month from zero? MomentumX is built for you.
Tired of inconsistent leads, wasted budget, and starting every month from zero?
MomentumX is built for you.
Orthodontists
Chiropractors
Aesthetics
Accountants
Plumbers
Electricians
Solar
Gas
Construction
Landscaping
Tree Felling
Cleaning
WHY CLIENTS CHOOSE Optimus
Results. Flexibility. Better Value.
Fixed Fees
Your ad spend goes into your campaigns. We charge the same fee whether you spend R6,000 or £60,000.Â
3 Month Trial Period
Try us for three months. Watch the leads come in. Then decide. No obligation to stay beyond that.
No Long Contracts
We earn your business every month. No lock-ins. No lengthy commitments. You’re not trapped.
client results
Proof MomentumX works
One lead generation system. Multiple industries. Every number below is a MomentumX result.
How NMC Orthodontics Generated R1.5M in New Revenue in 8 Months
People in their area were searching for orthodontic treatment every day. NMC had the expertise, the team, and the space to take them on.
What they did not have was a system that turned that search traffic into booked consultations.
That is what MomentumX built.
100-120
leads each month
10.5%
conversion rate
How My Appliances Doctor Generated 421 Repair Leads in 4.5 Months
Appliance repairs are urgent, people need help the moment something breaks. But Jimmy’s business was built almost entirely on referrals, which meant revenue was unpredictable and growth was capped.
MomentumX put him in front of people searching at the exact moment they needed him.
80-110
leads each month
18.5%
conversion rate
Trailers Unlimited went from 12 leads a month to 994% more in 90 days
12 to 15 leads a month from a Google Ads account that was bleeding money with nothing to show for it. No system, no follow-up, no way to know what was working.
19 days after launching MomentumX, that number looked very different.
994%
lead increase
175
leads each month
Body Sculpt generated R1.5M across 14 locations in 5.5 months
14 locations with the same problem:
Appointment slots sitting empty while the business relied on walk-ins and word-of-mouth to fill them.
There was no consistent way to generate bookings across the network. MomentumX gave them one.
R1.5M
213%
return on total spend
TIRED OF UNPREDICTABLE LEADS?
Steal the Lead Gen System We Use to Keep Our Clients Fully Booked
Inside this free lead generation guide, you’ll see exactly how to turn 50–80 qualified leads a month into consistent, predictable sales without relying on referrals or posting on social every day.
chat to our team
Book Your Free Lead Generation Assessment
Book Your Free
Lead Generation Assessment
For Service-Based Businesses Only
Picture waking up to new leads already sitting in your inbox from people who need your service today.
✅ The pipeline that makes your revenue predictable.
✅ The consistency that makes hiring easy.
One of the founders will look at your current lead generation, show you where leads are falling through, and map out what MomentumX could do for your business.
No pressure. No sales pitch.
Just straight advice from a team that has been generating leads for service businesses since 2012.
→ 30 minutes, on a video call.
→ Completely free.
→ You leave knowing exactly what needs to change.
Pick a time on the calendar to book your assessment.
Lead Generation reviews
What MomentumX Clients Are Saying
NMC Orthodontics
Kea Klaas
Partnering with Optimus will have to be one of the best decisions we’ve made as an orthodontic practice, thank you for all your hard work and quick responses when we reach out.
Dr. Derek Coetzee
Orthodontist
Darryn and the team have had an outstanding impact on my Practice. From web design to lead gen tactics I couldn’t be happier.
Gardens By Louise
Louise Crwys-Williams
Cassie and Darryn have been incredible in helping me generate consistent leads, even while I’m on-site or busy with client consultations. This has genuinely been life-changing for my landscaping business. No matter what curveball I throw their way, they’re always there to help. I highly recommend MomentumX.
Gifted MO Skincare
Since working with Cassie and Darryn, my diary has been consistently full with the right kind of clients, not just enquiries but people actually ready to book treatments. I no longer have to worry about where my next client is coming from, which has taken so much pressure off running my clinic. Their support has been incredible throughout, and I always feel looked after.
My Appliances Doctor
Jimmy Dismas
Cassie and Darryn were really helpful in making my business grow and expand. Deal Engine has been really helpful to my business and really reliable. If I need assistance they are always open to me. Get MomentumX now!
Body Sculpt on The Go
Kylie Daly
Deal engine has helped tremendously with time saving as well as organising leads into a very user-friendly pipeline. This creates more time to connect with clients 🙌 I appreciate the fact that Darryn and Cassie are extremely hands on and are always there when we need them for any concerns.
Trailers Unlimited
Rayleen Badenhorst
I’ve been with Optimus since 2012, and I’m not going anywhere else! Darryn and Cassie have actually made us so busy at times that we’ve had to scale back our campaigns 🤯
The Au Pair Club
Jessica Marsh
Working with Optimus Agency has been a great experience. Their lead generation and Google Ads knowledge is outstanding, and their funnels and MomentumX system has made a huge difference in our revenue.
Fixed pricing. No surprises.
Lead Generation Packages
Pick the package that fits where your business is right now.
MomentumX (Lite)
You already have leads coming in. This makes sure none of them fall through the cracks.
What's included:
- AI lead qualification
- AI employee
- Smart booking calendars
- Email and SMS marketing
- Review management
- Your mobile app
MomentumX
You want more clients and a packed calendar. This puts you in front of people ready to spend.
What's included:
- Google Ads
- Dedicated landing page
- AI lead qualification
- AI employee
- Smart booking calendars
- Email and SMS marketing
- Review management
- Your mobile app
Frequently Asked Questions
We work exclusively with small, medium and large service-based businesses.
Trades, clinics, contractors, aesthetics, gas installations, and solar companies.
We ask that your business has been trading for at least 12 months as the system works best when your offer and sales process are already proven.
Three things.
1) We only work with service businesses.
Every system, every strategy, every piece of automation is built for businesses that rely on leads turning into booked appointments. We do not spread ourselves across ecommerce, SaaS, or anything else.
2) You choose the package that fits.
MomentumX (Lite) gives you the automation and AI without the ad spend. MomentumX gives you the full system with Google Ads and a dedicated landing page. Start where your business is right now. Scale when you are ready.
3) Everything runs through one system.
Your ads, follow-ups, bookings, socials, reviews, and client communication all work together. No duct-taping five different tools. No long contracts. One team manages the lot.
No. You need a minimum ad budget of R6,000 per month to run Google Ads effectively in South Africa, and this varies depending on how competitive your industry is.
That number is not arbitrary.
It is the minimum required to generate enough data and volume to produce consistent, meaningful results. Below that threshold, campaigns do not have enough fuel to work properly.
So when we recommend increasing your budget, it is because the data says it will produce more leads. Not because it increases our income.
It depends on your package.
MomentumX (Lite):
You feel it straight away. Your AI employee starts responding to enquiries from day one. Repetitive questions get answered without you lifting a finger. Leads get booked in. Follow-ups go out automatically. Review requests start building your reputation within the first week.
MomentumX:
Most clients see their first leads within 2 to 14 days of launching. The full system typically reaches full performance within 30 to 60 days as we optimise based on real campaign data.
It depends on your package.
MomentumX (Lite): 5 to 7 days.
Your AI employee, booking calendars, email and SMS automation, review management, and your app are all set up and connected. You are live within the week.
MomentumX: 3 to 4 weeks.
While you focus on running your business, we build everything from scratch:
Google Ads, your Website Page, AI Lead Qualification, your AI Chatbot, Booking Calendars, Email and SMS Marketing, Review Management, and your App, Deal Engine.
Everything is connected through your app so your leads, follow-ups, and client communication run from one place.
We launch when everything is built, tested, and ready. Not before.
Where to find Optimus
We operate from three locations across South Africa and the UK.
All meetings are by appointment only as the team often travels.
-
Johannesburg Office:
Building 4, 50 Constantia Boulevard, Roodepoort, Johannesburg, 1709
-
Cape Town Office:
Spaces V&A Waterfront, Stanley & Dock Rd, Cape Town, 8001
-
London Office:
Regus, Ludgate House, Fleet Street, London EC4A 2AB, United Kingdom
Office hours
We will get back to your call or email between Monday and Friday.
Mon – Thurs
Friday
Weekends
Public Holidays
Â
Get started
Your business is next
Find out what MomentumX would look like for your specific business in a free 30-minute assessment.
No pressure. No sales pitch.