TRUSTED SINCE 2012
We Rescue Service Businesses
From Failed Lead Generation
Because your marketing budget isn’t the problem. It’s your strategy.
About
Optimus Agency
We’re Darryn and Cassie, founders of Optimus Agency, a specialised Lead Generation Agency built for service-based businesses that want predictable growth.
Since 2012, our team has helped service businesses across South Africa, the UK, the Netherlands, and Germany generate a steady stream of qualified leads.
Between us, we’ve spent years inside boardrooms, on sales floors, and deep in ad campaigns and strategy.
We know what moves the needle. And what burns budget without producing a single paying client.
We built MomentumX after watching capable business owners waste budget on campaigns with no system behind them.
The ads ran. The clicks came in. The phone stayed quiet.
We built a system that fixes that.
the shift
You stop chasing work and start choosing clients.
MomentumX doesn’t fix one thing.
It changes how your entire business operates, month after month, regardless of season.
Reliable Revenue
Inconsistent leads create stressful months. MomentumX turns your ad spend into a steady flow of qualified clients so your revenue stays consistent, month after month.
Year-Round Momentum
Slow seasons do not have to mean slow revenue. Our system keeps your pipeline moving all year so you spend less time worrying about where the next client is coming from.
Your Deal Engine
Your AI-powered platform that captures and follows up automatically, qualifies prospects, and keeps clients engaged longer. Available as a mobile and desktop app.
with our growth system
You get consistent, qualified leads without the stress
MomentumX is one integrated system & every part works together.
Google Ads
Puts your business in front of people actively searching for what you offer.
Premium Landing Page
Every ad sends people to one focused page built around your specific service.
AI Lead Qualification
Filters out tyre-kickers before they reach you. Only serious buyers contact you.
Your AI Chatbot
Responds to leads in your brand-voice the moment they reach out on your website, social media DMs, or WhatsApp business account.
Email & SMS Marketing
Every lead gets followed up automatically. They don’t forget who you are, what you do, or why they contacted you in the first place.
Review Management
Builds and protects your reputation. 5 star reviews post to your socials and website – automatically.
Boosts social proof and SEO.
Our Process
From a Free Assessment to a Pipeline Full of Leads
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Lead Generation Assessment
Book a free lead generation assessment. We look at where your leads are falling short, why your pipeline runs hot and cold, and what your fastest growth opportunity is.
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Implementation
While you focus on running your business, we build and launch the full MomentumX system. Ads, landing page, email sequences, SMS, AI assistant, and reputation management. You do not touch a thing.
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Results & Monitoring
Deal Engine is your dedicated mobile app. Leads, contacts, client notes, messages, socials, and reviews - all in one place. You see exactly what is working, every month.
client results
Proof it works
One lead generation system. Multiple industries. Every number below is a MomentumX result.
How NMC Orthodontics Generated R1.5M in New Revenue in 8 Months
100-120
leads each month
10.5%
conversion rate
How My Appliances Doctor Generated 421 Repair Leads in 4.5 Months
80-110
leads each month
18.5%
conversion rate
Trailers Unlimited went from 12 leads a month to 994% more in 90 days
994%
lead increase
175
leads each month
Body Sculpt generated R1.5M across 14 locations in 5.5 months
R1.5M
new revenue
213%
return on total spend
WHY CLIENTS CHOOSE Optimus
Results. Flexibility. Better Value.
Fixed Fees
Your ad spend goes into your campaigns. We charge the same whether you spend R6,000 or R60,000. No hidden take.
3 Month Trial Period
Try us for three months. Watch the leads come in. Then decide. No obligation to stay beyond that window.
No Long Contracts
We earn your business every month. No lock-ins. No lengthy commitments. If we are not performing, you are not trapped.
Lead Generation reviews
What MomentumX Clients Are Saying
Kea Klaas
Practice Manager NMC Orthodontics
Partnering with Optimus will have to be one of the best decisions we’ve made as a practice, thank you for all your hard work and quick responses when we reach out.
Francois Boshoff
Owner of Baglios Montecasino
I have been a client of Optimus since 2019. Darryn designed my Baglios Montecasino website. I have found it a pleasure working with them and their service is great and efficient.
Jessica Marsh
Manager of The Au Pair Club
Working with Optimus Agency has been a great experience. Their lead generation and Google Ads knowledge is outstanding, and their funnels and MomentumX system has made a huge difference in our revenue.
Jimmy Dismas
Owner of My Appliances Doctor
Cassie and Darryn were really helpful in making my business grow and expand. Deal Engine has been really helpful to my business and really reliable. If I need assistance they are always open to me. Get MomentumX now!
Poelano Selema
Owner of The Meta Agency
Optimus is seasoned and professional marketing agency. Its been great having the opportunity to work and learn along side them for the past 2 years! If you’re looking for a data enthusiastic, straight shooting, and results driven agency then Optimus is who you’re looking for; It been great working you Darryn and your team. Keep up the good work!
Kylie Daly
Body Sculpting Studio Owner
Deal engine has helped tremendously with time saving as well as organising leads into a very user-friendly pipeline. This creates more time to connect with clients 🙌 I appreciate the fact that Darryn and Cassie are extremely hands on and are always there when we need them for any concerns.
Vanessa John
Owner of Rebelle Creative Agency
Darryn is a very skilled Google Ads expert who is a trusted supplier of our agency. When working with him we achieved excellent results for our clients. Furthermore, his paid media and digital marketing strategy skills are excellent. We love working with the team at Optimus Agency!
Chantal Rooyen
Success Executive Blue Robot UK
Working with the team at Optimus Agency has been a great experience. Their expertise in lead generation and Google Ads is outstanding, and their strategies have made a real difference in boosting my sales. I couldn’t recommend them more!
Rayleen Badenhorst
Owner of Trailers Unlimited
I’ve been with Optimus since 2012, and I’m not going anywhere else! Darryn and Cassie have actually made us so busy at times that we’ve had to scale back our campaigns 🤯
Dr. Derek Coetzee
Orthodontist
Darryn and the team have had an outstanding impact on my Practice. From web design to lead gen tactics I couldn’t be happier.
Book Your Free Lead Generation Assessment
Book Your Free Lead Gen Assessment
On this 30-minute call you will:
- Find out how many leads your business should be getting every month, and why you're not hitting your dream number yet
- Leave with a clear picture of what consistent, predictable revenue looks like for your specific business
- Walk away with a concrete action plan to start generating better leads straight away — whether you work with us or not
No sales pitch. No pressure. Just 30 minutes that could change what your next 12 months look like.
Frequently Asked Questions
Do you work with businesses of my size?
We work exclusively with small, medium and large service-based businesses.
Trades, clinics, contractors, aesthetics, gas installations, and solar companies.
We ask that your business has been trading for at least 12 months as the system works best when your offer and sales process are already proven.
What makes you different from other agencies?
Three things.
We work exclusively with service businesses. We do not lock you into long contracts. And everything runs through one integrated system so your ads, follow-ups, and client communication work together rather than pulling in different directions.
Do I need a big budget to get started?
No. You need a minimum ad budget of R6,000 per month to run Google Ads effectively in South Africa, and this varies depending on how competitive your industry is.
That number is not arbitrary.
It is the minimum required to generate enough data and volume to produce consistent, meaningful results. Below that threshold, campaigns do not have enough fuel to work properly.
Do you charge a percentage of ad spend?
No. Our fees are fixed every month.
Every rand you put into ads goes directly into your campaigns. We do not touch it, clip it, or earn more when you spend more.
So when we recommend increasing your budget, it is because the data says it will produce more leads. Not because it increases our income.
How quickly will I see results?
Most clients see their first leads within 2 to 14 days of launching. The full MomentumX system typically reaches full performance within 30 to 60 days as we optimise based on real campaign data.
How long does it take to get started?
3 to 4 weeks. While you focus on running your business, we build everything from scratch:
Ads, booking page, email sequences, SMS, AI assistant, and review management.
We launch when everything is built, tested, and ready.
TIRED OF UNPREDICTABLE LEADS?
Steal the Lead Gen System We Use to Keep Our Clients Fully Booked
Where to find us
We operate from four locations across South Africa and the UK.
All meetings are by appointment only as the team often travels.
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Johannesburg Office:
Building 4, 50 Constantia Boulevard, Roodepoort, Johannesburg, 1709
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Durban Office:
Regus, Ingenuity Park, 3 Nandi Mthembu Dr, Ballito, 4418
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Cape Town Office:
Spaces V&A Waterfront, Stanley & Dock Rd, Cape Town, 8001
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London Office:
Regus, Ludgate House, Fleet Street, London EC4A 2AB, United Kingdom
Office hours
We will get back to your call or email between Monday and Friday.
Mon – Thurs
Friday
Weekends
Public Holidays