- AI Lead Generation Systems -
We Rescue Service Businesses
From Failed Lead Generation
Because your marketing budget isn’t the problem. It’s your strategy.
TRUSTED SINCE 2012
About
Optimus Agency
We’re Darryn and Cassie, the founders of Optimus Agency, a specialised Lead Generation Agency based in Cape Town.
We built this agency specifically for service-based businesses that want predictable, reliable client growth.
Since 2012, our team has helped service businesses across South Africa, the UK, the Netherlands, and Germany generate a steady stream of qualified leads.
Between us, we’ve spent years inside boardrooms, on sales floors, and deep in ad campaigns and strategy.
We know what moves the needle. And what burns budget without producing a single paying client.
We built MomentumX after watching capable business owners waste budget on campaigns with no system behind them.
The ads ran. The clicks came in. The phone stayed quiet.
We built a system that fixes that.
Our Process
From a Free Assessment
to an App Full of Leads
From Assessment to an App Full of Leads
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Lead Generation Assessment
We look at where your leads are falling short, why your pipeline runs hot and cold, and what your fastest growth opportunity is.
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Implementation
We build and launch the full MomentumX system. Ads, landing page, email sequences, booking calendars, SMS follow-ups, AI Employee, and reputation management.
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Results & Monitoring
Deal Engine is your dedicated mobile app. Leads, contacts, client notes, messages, socials, and reviews - all in one place. You see exactly what is working, every month.
the shift
You stop chasing work and start choosing clients.
MomentumX keeps qualified leads coming in, so you wake up to every month with momentum.
Greater Visibility
Leads get qualified automatically, repetitive questions get handled, and better organic rankings mean you spend less on ads.
Year-Round Momentum
Leads who don’t convert straight away get followed up automatically, so quiet months still bring in work and you stay busy all year round.
Reliable Revenue
Every lead gets tracked and forecast automatically, so you see real numbers each month instead of guessing if payroll is covered.
with MomentumX
You get consistent, qualified leads without the stress
Leads find you, get qualified before they reach you, and book straight into your calendar.
One system handles all of it. Nothing falls through the cracks.
Leads find you, get qualified before they reach you, and book straight into your calendar.
One system handles all of it. Nothing falls through the cracks.
Google Ads
People search Google for services every single day. Search ads make sure your business gets found first.
Landing Page
Ads never send people to your website, they land on one page built to book, quote, or call your business.
AI Lead Qualification
Filters out tyre-kickers and discount-hunters before they reach you, so only serious leads get in touch.
AI Employee
Replies to every lead on WhatsApp, Facebook, Instagram and your website 24/7 so you focus on service.
Smart Booking Calendars
Books every new lead into your calendar, assigns them to the right staff member, and sends reminders.
Email & SMS Marketing
Leads get emails and texts for weeks with offers, so they never forget your name or what you offer.
Reputation & Reviews
Tracks sentiment, protects your reputation, and posts five star reviews to your website and socials.
Your Mobile App
Run your entire business from one app: see every lead, booking, invoice, review and message in real-time.
Who We Work With
MomentumX is for service businesses
We don’t work with finanial providers, e-commerce, or SaaS, but we do work with:
Orthodontists
Chiropractors
Beauty Salons
Accountants
Plumbers
Electricians
Solar
Gas
Construction
Landscaping
Tree Felling
Cleaning
WHY CLIENTS CHOOSE Optimus
Results. Flexibility. Better Value.
Fixed Fees
Spend more on ads that work. Same fixed fee, we never take a cut of your ad budget.
3 Month Trial Period
Try us for three months. Watch the leads come in. No obligation to stay after that.
No Long Contracts
We earn your business monthly. No lock-ins. No long commitments. You’re not trapped.
client results
Proof MomentumX works
One lead generation system. Multiple industries. Every number below is a MomentumX result.
How NMC Orthodontics Generated R1.5M in New Revenue in 8 Months
People in their area were searching for orthodontic treatment every day. NMC had the expertise, the team, and the space to take them on.
What they did not have was a system that turned that search traffic into booked consultations.
That is what MomentumX built.
100-120
leads each month
10.5%
conversion rate
How My Appliances Doctor Generated 421 Repair Leads in 4.5 Months
Appliance repairs are urgent, people need help the moment something breaks. But Jimmy’s business was built almost entirely on referrals, which meant revenue was unpredictable and growth was capped.
MomentumX put him in front of people searching at the exact moment they needed him.
80-110
leads each month
18.5%
conversion rate
TIRED OF UNPREDICTABLE LEADS?
Steal the Lead Gen System We Use to Keep Our Clients Fully Booked
Inside this free lead generation guide, you’ll see exactly how to turn 50–80 qualified leads a month into consistent, predictable sales without relying on referrals or posting on social every day.
chat to our team
Book Your Free Lead Generation Assessment
Book Your Free
Lead Generation Assessment
For Service-Based Businesses Only
See exactly where your leads are falling through, before you spend another cent on ads.
Lead Generation reviews
What MomentumX Clients Are Saying
NMC Orthodontics
Kea Klaas
Partnering with Optimus will have to be one of the best decisions we’ve made as an orthodontic practice, thank you for all your hard work and quick responses when we reach out.
Dr. Derek Coetzee
Orthodontist
Darryn and the team have had an outstanding impact on my Practice. From web design to lead gen tactics I couldn’t be happier.
Gardens By Louise
Louise Crwys-Williams
Cassie and Darryn have been incredible in helping me generate consistent leads, even while I’m on-site or busy with client consultations. This has genuinely been life-changing for my landscaping business. No matter what curveball I throw their way, they’re always there to help. I highly recommend MomentumX.
Famous Africa Luxury Safaris
Colette van Zyl
Working with Optimus Agency has been incredibly positive for Famous Africa. From day one, Cassie and Darryn understood our brand and what sets luxury travel apart, they didn’t push a generic solution, but instead built a lead generation and sales process tailored to how we operate. The result is a system that attracts high-value travellers while keeping the personalised service that makes us different.
My Appliances Doctor
Jimmy Dismas
Cassie and Darryn were really helpful in making my business grow and expand. Deal Engine has been really helpful to my business and really reliable. If I need assistance they are always open to me. Get MomentumX now!
Body Sculpt on The Go
Kylie Daly
Deal engine has helped tremendously with time saving as well as organising leads into a very user-friendly pipeline. This creates more time to connect with clients 🙌 I appreciate the fact that Darryn and Cassie are extremely hands on and are always there when we need them for any concerns.
Trailers Unlimited
Rayleen Badenhorst
I’ve been with Optimus since 2012, and I’m not going anywhere else! Darryn and Cassie have actually made us so busy at times that we’ve had to scale back our campaigns 🤯
The Au Pair Club
Jessica Marsh
Working with Optimus Agency has been a great experience. Their lead generation and Google Ads knowledge is outstanding, and their funnels and MomentumX system has made a huge difference in our revenue.
Fixed pricing. No surprises.
Lead Generation Packages
Pick the package that fits where your business is right now.
MomentumX Lite
No contractYou already have leads coming in. This makes sure none of them fall through the cracks.
What's included
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AI lead qualificationR2,800/mo valueFilters out tyre-kickers and discount-hunters before they ever reach you
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AI EmployeeR4,500/mo valueResponds to leads on WhatsApp, Facebook and Instagram, 24/7
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Smart booking calendarR750/mo valueLeads automatically assigned to the right person
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Review managementR1,000/mo valueCollected and posted automatically to your website and socials
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Expert SEOR3,500/mo valueWe push you higher on Google and Maps
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Email and SMS marketingR1,200/mo valueLeads don't forget who you are, stay top of mind for weeks
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🎁 Bonus: Team mobile appR2,200/mo valueRun your entire business from one app: leads, conversations, bookings, reviews and more
MomentumX
Full systemYou want more clients and a packed calendar. This puts you in front of people ready to spend.
What's included
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AI lead qualificationR2,800/mo valueFilters out tyre-kickers and discount-hunters before they ever reach you
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AI EmployeeR4,500/mo valueResponds to leads on WhatsApp, Facebook and Instagram, 24/7
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Smart booking calendarR750/mo valueLeads automatically assigned to the right person
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Review managementR1,000/mo valueCollected and posted automatically to your website and socials
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Expert SEOR3,500/mo valueWe push you higher on Google and Maps
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Email and SMS marketingR1,200/mo valueLeads don't forget who you are, stay top of mind for weeks
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Team mobile appR2,200/mo valueRun your entire business from one app: leads, conversations, bookings, reviews and more
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Google AdsCustomWhen someone searches for your service on Google, you're one of the first they see
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Dedicated landing pageCustomBuilt for conversion, not just looks
Frequently Asked Questions
We work exclusively with small, medium and large service-based businesses.
Trades, clinics, contractors, aesthetics, gas installations, and solar companies.
We ask that your business has been trading for at least 12 months as the system works best when your offer and sales process are already proven.
Three things.
1) We only work with service businesses.
Every system, every strategy, every piece of automation is built for businesses that rely on leads turning into booked appointments. We do not spread ourselves across ecommerce, SaaS, or anything else.
2) You choose the package that fits.
MomentumX (Lite) gives you the automation and AI without the ad spend. MomentumX gives you the full system with Google Ads and a dedicated landing page. Start where your business is right now. Scale when you are ready.
3) Everything runs through one system.
Your ads, follow-ups, bookings, socials, reviews, and client communication all work together. No duct-taping five different tools. No long contracts. One team manages the lot.
No. You need a minimum ad budget of R6,000 per month to run Google Ads effectively in South Africa, and this varies depending on how competitive your industry is.
That number is not arbitrary.
It is the minimum required to generate enough data and volume to produce consistent, meaningful results. Below that threshold, campaigns do not have enough fuel to work properly.
So when we recommend increasing your budget, it is because the data says it will produce more leads. Not because it increases our income.
It depends on your package.
MomentumX (Lite):
You feel it straight away. Your AI employee starts responding to enquiries from day one. Repetitive questions get answered without you lifting a finger. Leads get booked in. Follow-ups go out automatically. Review requests start building your reputation within the first week.
MomentumX:
Most clients see their first leads within 2 to 14 days of launching. The full system typically reaches full performance within 30 to 60 days as we optimise based on real campaign data.
It depends on your package.
MomentumX (Lite): 5 to 7 days.
Your AI employee, booking calendars, email and SMS automation, review management, and your app are all set up and connected. You are live within the week.
MomentumX: 3 to 4 weeks.
While you focus on running your business, we build everything from scratch:
Google Ads, your Website Page, AI Lead Qualification, your AI Chatbot, Booking Calendars, Email and SMS Marketing, Review Management, and your App, Deal Engine.
Everything is connected through your app so your leads, follow-ups, and client communication run from one place.
We launch when everything is built, tested, and ready. Not before.
Where to find Optimus
We operate from three locations across South Africa and the UK.
All meetings are by appointment only as the team often travels.
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Johannesburg Office:
Building 4, 50 Constantia Boulevard, Roodepoort, Johannesburg, 1709
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Cape Town Office:
Spaces V&A Waterfront, Stanley & Dock Rd, Cape Town, 8001
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London Office:
Regus, Ludgate House, Fleet Street, London EC4A 2AB, United Kingdom
Office hours
We will get back to your call or email between Monday and Friday.
Mon – Thurs
Friday
Weekends
Public Holidays
Get started
Your business is next
Find out what MomentumX would look like for your specific business in a free 30-minute assessment.
No pressure. No sales pitch.