We Rescue Service Businesses
From Failed Lead Generation

MomentumX is for service businesses in South Africa and the UK.

We work with gas and solar installers, HVAC specialists, roofers, construction firms, renovation and repair companies, smart-home and security installers, paving contractors, pool builders and landscapers.

You need at least 12 months of trading, so your offer and sales process are already proven.

We don’t work with financial providers, e-commerce or SaaS businesses.

Yes. Since 2012, we’ve worked with service businesses across South Africa, the UK, the Netherlands and Germany. We have offices in London, Cape Town and Johannesburg, and the same team runs every account in both markets. All meetings run by appointment, as the team travels often.

Yes. We work with service businesses in the USA, and we run every call and meeting online. Our team sits 6 to 9 hours ahead of US time zones, depending on your state.

The time difference works in your favour. While you sleep, we work on your lead generation, so your campaigns get checked and improved before your day starts. You wake up to fresh leads in your MomentumX app, ready for an appointment, a quote or a site visit. European pricing applies.

Our lead generation system is called MomentumX.

Pricing is customised for businesses in South Africa and the UK because no two home service businesses are the same. Your monthly investment is based on three things:

(1) Your trade. Some trades are more competitive than others. For example, a plumber operating in a major city may need a stronger strategy to compete for visibility on Google.

(2) How much work you need. The amount of support required depends on the services you offer, your goals and how many leads you need.

(3) How much we manage for you. Some businesses want us to manage the entire lead generation system, while others only need specific parts of it.

We’ll give you your exact monthly price after a free consultation about your business and goals. Once we agree on your price, it stays fixed every month.

Yes. We run Google Ads that bring in enquiries for your home service business.

In South Africa, plan for at least R6,000 a month on Google Ads. In the UK, plan for at least £600 a month. With less than this, we don’t get enough data to make your ads work well.

Some trades and areas have more competition, like plumbers in a big city. These need a bigger ad budget to bring in leads every month.

No. Our fee stays the same every month. Every rand or pound of your ad budget goes into your ads.

We earn the same fixed fee every month, no matter how much you spend on your campaigns. 

No. We don’t use your website for your ads.

Think of your website like a leaky bucket.

Every page, tab and menu item is a hole in the bucket. Each hole is a place where a customer clicks away, gets lost, or leaves without asking for a quote.

So if you send people from your ads to your full website, it’s like pouring water into a bucket full of holes. You keep paying for clicks, but your leads leak out before they ask for a quote.

That’s why we build you a quote page.

A quote page has one job: getting your customer to ask for a quote. 

We send all your Google Ads to your quote page.

Don’t have a website? That’s fine. We build your quote page from scratch, so you don’t need one.

Your website = tells people about your business
Your quote page = turns visitors into quote requests

It takes 2 weeks to set up MomentumX because we build your entire lead generation system from scratch.

This includes your Google Ads, quote or booking page, lead checks, lead routing, email follow-ups, review system and mobile app.

We test everything before going live to make sure it’s working properly.

You keep running your business while we build and set everything up for you.

With MomentumX, most clients start seeing their first leads within 2–14 days of launch.

From there, we continuously optimise the system using real campaign data, with performance typically reaching its strongest level within 30–60 days.

Yes, and how much is completely up to you. Some businesses reply to every message themselves. Others, like beauty salons and appliance repair companies, don’t have time to answer leads and customers by hand, so they let their AI Employee handle the first response and free up their day.

Either way, you see every message as the conversation happens in the MomentumX app. Reply to any customer at any point, and your AI Employee steps back straight away. You keep full control of every conversation.

Whenever you need cover. Your AI Employee acts as your first line of response while you’re on site, in treatment with a client or busy with a job. We can also set your AI Employee up to reply after hours, over weekends and on public and bank holidays.

A lead who messages at 9pm or during a treatment gets a reply straight away. They book an appointment, request a quote or arrange a site visit, and the enquiry waits for you when you’re free. You choose when your AI Employee steps in, and your team handles every other conversation as normal.

No. The AI Employee is optional, and you choose whether to switch the feature on. AI lead qualification stays on either way. Time-wasters and discount-hunters get filtered out before they reach you, so your time goes to serious leads only.

If you do switch on your AI Employee, we set everything up around your business: your services, your customers’ common questions and the way you work. No two setups look the same.

Think about a lead who messages on Saturday morning. Without a reply, they wait until Monday, and by then most have already contacted two or three competitors.

NMC Orthodontics generated R1.5 million in new revenue in 8 months, with 100 to 120 leads a month and a 10.5% conversion rate. My Appliances Doctor received 421 repair leads in 4.5 months, converting at 18.5%.

Both run on MomentumX. See more on our case studies page.