TRUSTED SINCE 2012
We Rescue Service Businesses
From Failed Lead Generation
Because your marketing budget isn’t the problem. It’s your strategy.
About
Optimus Agency
We’re Darryn and Cassie, the founders of Optimus Agency, a specialised Lead Generation Agency based in Cape Town.
We built this agency specifically for service-based businesses that want predictable, reliable client growth.
Since 2012, our team has helped service businesses across South Africa, the UK, the Netherlands, and Germany generate a steady stream of qualified leads.
Between us, we’ve spent years inside boardrooms, on sales floors, and deep in ad campaigns and strategy.
We know what moves the needle. And what burns budget without producing a single paying client.
We built MomentumX after watching capable business owners waste budget on campaigns with no system behind them.
The ads ran. The clicks came in. The phone stayed quiet.
We built a system that fixes that.
Our Process
From a Free Assessment
to a Pipeline Full of Leads
-
Lead Generation Assessment
We look at where your leads are falling short, why your pipeline runs hot and cold, and what your fastest growth opportunity is.
-
Implementation
We build and launch the full MomentumX system. Ads, landing page, email sequences, booking calendars, SMS follow-ups, AI Employee, and reputation management.
-
Results & Monitoring
Deal Engine is your dedicated mobile app. Leads, contacts, client notes, messages, socials, and reviews - all in one place. You see exactly what is working, every month.
the shift
You stop chasing work and start choosing clients.
MomentumX keeps qualified leads coming in, so you wake up to every month with momentum.
Reliable Revenue
We turn your ad spend into a steady flow of qualified leads so your revenue becomes predictable, month after month.
Year-Round Momentum
Our system keeps your pipeline moving all year so you spend less time worrying about where the next client is coming from.
Freedom From Admin
Deal Engine CRM is an AI-powered platform that captures leads, qualifies prospects, and keeps clients engaged longer.
with MomentumX
You get consistent, qualified leads without the stress
Leads find you, get qualified before they reach you, and book straight into your calendar. One system handles all of it. Nothing falls through the cracks.
Google Ads
This puts your business in front of the people who are actively searching for the services you offer.
Landing Page
Your ad sends people to a high-converting landing page designed to capture leads.
AI Lead Qualification
Filters out tyre-kickers before they reach you. Only serious buyers contact you.
AI Employee
Responds to leads on WhatsApp, social media, and your website. Books them into your calendar.
Smart Booking Calendars
Leads automatically assigned to the right person, zero commission taken on any booking.
Email & SMS Marketing
Leads gets emailed over weeks. They don’t forget who you are, what you do, or why they contacted you.
Review Management
Automatically request and post 5 star reviews to your socials and website. This boosts social proof and SEO.
Your Mobile App
Run your entire business in our App. Leads, contacts, messages, reviews, bookings, socials – all in one app.
Who We Work With
Built exclusively for service businesses
Tired of inconsistent leads, wasted budget, and starting every month from zero? MomentumX is built for you.
Tired of inconsistent leads, wasted budget, and starting every month from zero?
MomentumX is built for you.
Orthodontists
Chiropractors
Aesthetics
Accountants
Plumbers
Electricians
Solar
Gas
Construction
Landscaping
Tree Felling
Cleaning
WHY CLIENTS CHOOSE Optimus
Results. Flexibility. Better Value.
Fixed Fees
Your ad spend goes into your campaigns. We charge the same fee whether you spend R6,000 or £60,000.
3 Month Trial Period
Try us for three months. Watch the leads come in. Then decide. No obligation to stay beyond that.
No Long Contracts
We earn your business every month. No lock-ins. No lengthy commitments. You’re not trapped.
client results
Proof it works
One lead generation system. Multiple industries. Every number below is a MomentumX result.
How NMC Orthodontics Generated R1.5M in New Revenue in 8 Months
100-120
leads each month
10.5%
conversion rate
How My Appliances Doctor Generated 421 Repair Leads in 4.5 Months
80-110
leads each month
18.5%
conversion rate
Trailers Unlimited went from 12 leads a month to 994% more in 90 days
994%
lead increase
175
leads each month
Body Sculpt generated R1.5M across 14 locations in 5.5 months
R1.5M
new revenue
213%
return on total spend
TIRED OF UNPREDICTABLE LEADS?
Steal the Lead Gen System We Use to Keep Our Clients Fully Booked
chat to our team
Book Your Free Lead Generation Assessment
Picture waking up to new leads already sitting in your inbox from people who need your service today.
✅ The pipeline that makes your revenue predictable.
✅ The consistency that makes hiring easy.
We’ll look at your current lead generation, show you where leads are falling through, and map out what a system built for your service would look like.
No pressure. No sales pitch.
Just straight advice from a team that has been generating leads for service businesses since 2012.
→ 30 minutes, on a video call.
→ Completely free.
→ You leave knowing exactly what needs to change.
Pick a time on the calendar to book your assessment.
Lead Generation reviews
What MomentumX Clients Are Saying
Kea Klaas
Practice Manager NMC Orthodontics
Partnering with Optimus will have to be one of the best decisions we’ve made as a practice, thank you for all your hard work and quick responses when we reach out.
Francois Boshoff
Owner of Baglios Montecasino
I have been a client of Optimus since 2019. Darryn designed my Baglios Montecasino website. I have found it a pleasure working with them and their service is great and efficient.
Jessica Marsh
Manager of The Au Pair Club
Working with Optimus Agency has been a great experience. Their lead generation and Google Ads knowledge is outstanding, and their funnels and MomentumX system has made a huge difference in our revenue.
Jimmy Dismas
Owner of My Appliances Doctor
Cassie and Darryn were really helpful in making my business grow and expand. Deal Engine has been really helpful to my business and really reliable. If I need assistance they are always open to me. Get MomentumX now!
Poelano Selema
Owner of The Meta Agency
Optimus is seasoned and professional marketing agency. Its been great having the opportunity to work and learn along side them for the past 2 years! If you’re looking for a data enthusiastic, straight shooting, and results driven agency then Optimus is who you’re looking for; It been great working you Darryn and your team. Keep up the good work!
Kylie Daly
Body Sculpting Studio Owner
Deal engine has helped tremendously with time saving as well as organising leads into a very user-friendly pipeline. This creates more time to connect with clients 🙌 I appreciate the fact that Darryn and Cassie are extremely hands on and are always there when we need them for any concerns.
Vanessa John
Owner of Rebelle Creative Agency
Darryn is a very skilled Google Ads expert who is a trusted supplier of our agency. When working with him we achieved excellent results for our clients. Furthermore, his paid media and digital marketing strategy skills are excellent. We love working with the team at Optimus Agency!
Chantal Rooyen
Success Executive Blue Robot UK
Working with the team at Optimus Agency has been a great experience. Their expertise in lead generation and Google Ads is outstanding, and their strategies have made a real difference in boosting my sales. I couldn’t recommend them more!
Rayleen Badenhorst
Owner of Trailers Unlimited
I’ve been with Optimus since 2012, and I’m not going anywhere else! Darryn and Cassie have actually made us so busy at times that we’ve had to scale back our campaigns 🤯
Dr. Derek Coetzee
Orthodontist
Darryn and the team have had an outstanding impact on my Practice. From web design to lead gen tactics I couldn’t be happier.
Frequently Asked Questions
Do you work with businesses of my size?
We work exclusively with small, medium and large service-based businesses.
Trades, clinics, contractors, aesthetics, gas installations, and solar companies.
We ask that your business has been trading for at least 12 months as the system works best when your offer and sales process are already proven.
What makes you different from other agencies?
Three things.
We work exclusively with service businesses. We do not lock you into long contracts. And everything runs through one integrated system so your ads, follow-ups, and client communication work together rather than pulling in different directions.
Do I need a big budget to get started?
No. You need a minimum ad budget of R6,000 per month to run Google Ads effectively in South Africa, and this varies depending on how competitive your industry is.
That number is not arbitrary.
It is the minimum required to generate enough data and volume to produce consistent, meaningful results. Below that threshold, campaigns do not have enough fuel to work properly.
Do you charge a percentage of ad spend?
No. Our fees are fixed every month.
Every rand you put into ads goes directly into your campaigns. We do not touch it, clip it, or earn more when you spend more.
So when we recommend increasing your budget, it is because the data says it will produce more leads. Not because it increases our income.
How quickly will I see results?
Most clients see their first leads within 2 to 14 days of launching. The full MomentumX system typically reaches full performance within 30 to 60 days as we optimise based on real campaign data.
How long does it take to get started?
3 to 4 weeks.
While you focus on running your business, we build everything from scratch:
Google Ads, your Website Page, AI Lead Qualification, your AI Chatbot, Booking Calendars, Email and SMS Marketing, Review Management, and your App, Deal Engine.
Everything is connected through your app so your leads, follow-ups, and client communication run from one place.
We launch when everything is built, tested, and ready. Not before.
Where to find us
We operate from three locations across South Africa and the UK.
All meetings are by appointment only as the team often travels.
-
Johannesburg Office:
Building 4, 50 Constantia Boulevard, Roodepoort, Johannesburg, 1709
-
Cape Town Office:
Spaces V&A Waterfront, Stanley & Dock Rd, Cape Town, 8001
-
London Office:
Regus, Ludgate House, Fleet Street, London EC4A 2AB, United Kingdom
Office hours
We will get back to your call or email between Monday and Friday.
Mon – Thurs
Friday
Weekends
Public Holidays
Get started
Your business is next
Find out what MomentumX would look like for your specific business in a free 30-minute assessment.
No pressure. No sales pitch.