Internet users use the Internet for various reasons. Internet user behaviour depends on what traffic engages in over the period of time they are online. The following takes a look at Internet User Behaviour and what they do when online.
What were the most searched for topics during 2009?
- Barack Obama
- Information on the tradition of Easter
- Naruto (Japanese manga series)
- Miley Cyrus
- Sex
- Kim Kardashian
- Saint Patrick’s Day
User Behaviour in terms of Marketing Online
- Consumer culture and family do impact how clients react to Internet Marketing.
- Potential clients are not interested in mundane brands or brands that they do not trust.
- Those viewing online ads are drawn to promotions and guarantees.
- Consumers look to purchase products or services that are reputable, inexpensive and easy to obtain over the internet.
What Do Internet Users Do On the Internet?
Emailing is by far the most popular activity to engage in over the internet. Email can be used to communicate in business areas as well as social aspects. 90% of users use email on a daily basis whether it is for professional or social use.
- Search
The Internet provides online users with the opportunity to search for topics within search engine portals. Topics such as health, travel, business, hobbies and general research information can be done.
- Entertainment
Internet users are able to partake in gaming portals and even to some extent download games for their personal use. Games available, among others, are chess, solitaire, bowling, and role games. Movie and video downloads are also available for traffic to view online or download.
- Chat Rooms and Social Networking Sites
These methods of online entertainment have recently come increasingly popular, especially among younger generations or those that are in need of communicating with others in different geographical areas. Facebook, Twitter, Myspace and Search Engine Email chatting options have become the fastest and easiest method of communication.
- Internet Marketing
Businesses of any size and advertisers use internet marketing tools to optimize their websites visibility online and therefore ultimately increase their return on investment (ROI) growing their businesses name and reputation. Online users are then able to find and/or purchase services and/or products easily and efficiently. Commercial transactional activity has become one of the easiest and fastest ways of purchasing and can be down in the comfort of their own homes.
Conclusion
Internet users have the opportunity to set up and grow businesses, interact with family and friends and search for information all from the comfort of their home.