How To Write Good SEO Content

An understanding of SEO will show you that a site’s content influences how it is ranked in search engine results. In other words, the content of a website determines whether Google will find your site and rank it. If your site has bad SEO content your site will either not be ranked, be regarded as spam or it will have a low ranking.

SEO Writing
Content that is written for SEO is different to normal or creative writing. This is not to say that you can’t be creative, rather, you need to be creative within the boundaries of SEO. Website content must be written for SEO to ensure that search engine spiders will find and rank the site. Otherwise there is no point of having a website. Remember if Google cant find your site how will internet users?

Irrelevant Information
Another thing to consider when writing good SEO content is misleading words and phrases. For instance, if you repetitively use the phrases “bear in mind” or “the following highlights” search engines will rank your articles as articles about bears or hair highlights.

Writing Good SEO Content
Things to consider when writing SEO content include:

  • Keep your voice, but, keep it simple
  • Keep writing principles including introduction, body, and conclusion
  • Important information should be at the beginning
  • Write using the inverted pyramid
  • The first paragraph is very important
  • Answer who, what, where, when and how
  • Write for the high school student
  • Remember to write for your reader
  • Tell the truth
  • Get to the point
  • Do not waffle on
  • keep the point of the article in mind
  • Keep one idea in your article
  • Have a call to action
  • Make sure it is easy to read
  • Write for the reader
  • Remember that your audience is global
  • Write for the search engine
  • Use simple language
  • Avoid using confusing jargon
  • Use relevant keywords
  • Use relevant keyword phrases
  • Avoid keyword overuse
  • Articles should have 5-8% keyword density
  • Avoid using phrases such as “read on”, “click here”, “Read below” or “Find out more”.
  • Think about the keywords and phrases that users use to find content
  • Write in the active voice
  • Use bullets
  • Use lists
  • Use short sentences
  • Use short paragraphs
  • Use relevant headings
  • Use relevant subheadings
  • Use internal links (inbound links)
  • Use external links (outbound links)
  • Hyperlink to relevant articles
  • Limit the play on words
  • Do not use more words than you have to
  • Avoid ambiguous headings or words
  • Limit the word count
  • Keep SEO articles 300 to 500 words long
  • Edit your article and take out unnecessary words
  • Proofread your text
  • Text should be simple
  • Avoid content mistakes

SEO writing is different to normal writing for a reason. It enables search engines to find and rank a website. This results in more website traffic. SEO content needs to be written well, otherwise your site will not be ranked or it will lose credibility. Take the time to learn how to write good SEO content.

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