Short answer: The Go High Level Founders Plan is now live. It is the new name for HighLevel’s former $497 Agency Pro plan, priced at $497 per month. It includes everything in the Unlimited plan, keeps top-tier agency tools such as SaaS Mode and rebilling with markup, and adds a Founder-only feature set, community and partner benefits.
The important update is that this is no longer a rumour or a creator report. HighLevel has published the plan, confirmed that existing $497 Agency Pro customers move across automatically, and listed the features and perks below. Some products are still marked Coming Soon, while some revenue perks are subject to eligibility or qualification.
For an agency, the decision is whether the tools help you create, deliver or support a client offer profitably.
What is the Go High Level Founders Plan?
The official name is the High Level Founders Plan. It replaces the former Agency Pro plan at the same $497 monthly price. HighLevel says it is built for agencies, consultants, service providers, SaaS operators and other businesses that help clients implement and run systems.
It includes the lower-tier Starter and Unlimited capabilities, then adds Founder-only tools, SaaS reselling capability, advanced API access, community access and optional partner opportunities. New and existing customers can choose the plan. Existing $497 Agency Pro customers are transitioned automatically, with no separate action required.
Need SaaS Mode, client rebilling or agency-level API access? The High Level Founders Plan is the route HighLevel positions for agencies building and reselling client systems. Explore the Go High Level Founders Plan.
What is included in the Go High Level Founders Plan?
HighLevel lists 15 Founder-only features. Two are explicitly marked Coming Soon. The remaining features are listed as part of the plan, but product rollout and account access can still vary, so check your agency account before you promise a workflow or client package around a new tool.
| Feature | What it is for | Status on HighLevel’s official feature page |
|---|---|---|
| HighLevel Industries | Industry-specific tools in selected sub-accounts. HighLevel currently highlights restaurant tools such as reservations, menu creation and order management, plus home-service tools such as job creation, field management and geo-optimised routing. | Listed |
| Custom Navs | Reorder, group and set defaults in the left-hand navigation to create a clearer client experience. | Listed |
| Events | Create and promote events, sell tickets, collect registrations and use mobile QR ticket check-in. | Listed |
| Workflow Maps | View connected workflows from a visual, birds-eye perspective and search by users, tags, triggers and actions. | Listed |
| Project Management | Plan, assign and track work with projects, tasks, boards, owners and due dates. | Listed |
| SaaS Mode | Package features into plans, automate account creation and permissions, issue logins and monitor billing. | Listed |
| User Reports | Review team activity across calls, messages, appointments and deals from one dashboard. | Listed |
| Rebilling with markup | Apply a markup to eligible client usage, including services such as email, validation, phone, SMS and AI. | Listed |
| Advanced API access | Connect HighLevel with other systems and build custom integrations. | Listed |
| Ticketing | Turn support messages into tickets that can be assigned, prioritised and tracked to resolution. | Listed |
| Meeting Rooms | Host client calls, demos and team meetings inside HighLevel without another video-meeting tool. | Listed |
| Loyalty & Rewards | Create loyalty programmes for repeat business across online products and in-store check-ins. | Listed |
| A2P Console | Monitor and manage A2P campaign completion across client accounts from one central location. | Listed |
| Custom Onboarding | Build Launchpads that guide new clients through the tasks and features you choose, in the order you choose. | Coming Soon |
| Email Health Console | Monitor deliverability, bounces, spam complaints and sender reputation across client email campaigns. | Coming Soon |
Founder perks and how they work
The plan also includes Founder-only perks. Treat words such as eligible, opportunity and early access carefully. They are not the same as a guaranteed payment, lead or feature.
| Perk | What HighLevel says | What to verify before you rely on it |
|---|---|---|
| Payment Commissions | Founders are eligible for commissions on payments made through HighLevel’s new native payment provider. | Commission rate, eligibility, payment-provider availability and payout terms are not specified in HighLevel’s published terms. |
| AdFuel Program | Founders are eligible for free ads promoting their business in their local market. | Confirm the eligibility rules, budget or credit amount, markets, timing and any required ad setup. |
| HighLevel Partner Network | Qualified Founders can opt in, complete the qualification process and be matched with businesses that need HighLevel help. | It is optional, not automatic. HighLevel says matching begins on 1 January 2027, each business receives five recommendations and a recommendation does not guarantee a client. |
| The Founders Club | Members-only online community with weekly live streams, masterminds, challenges, contests and more. | Programming and frequency can change. |
| Founder Support Plan | A dedicated Founder support tier. | HighLevel has not published response-time or scope details. |
| Headquarter Hangouts | Founder meetups, training and hackathons at HighLevel’s Dallas and Dubai headquarters. | Confirm dates, capacity and travel costs before making plans. |
| Discounted event tickets | Special rates for future HighLevel events, including the annual LevelUp Summit in Dallas. | Confirm the event, discount, availability and booking conditions. |
| Early access | HighLevel’s public launch material says some features and perks may be available early or exclusively. | The scope and timing of early access are not published as a fixed entitlement. |
What does not become free?
The High Level Founders Plan gives agencies the most included AI access in HighLevel’s current plan range. HighLevel says AI assistants are free on every plan, while the High Level Founders Plan has access to advanced AI models and the highest usage limits. That is not a promise that every AI product, client account or usage charge is unlimited.
Usage-based costs can still matter. HighLevel’s own Founder-page description of rebilling refers to email, email validation, phone, SMS and AI usage. Check your wallet spend, usage rules and rebilling settings before you build a fixed-price client offer around the plan. For a deeper breakdown of the AI products and costs that sit outside simple plan selection, read our Go High Level AI guide.
Do not sell a client on an unconfirmed number of AI seats, unlimited managed agents, unlimited calls or unlimited messaging. Confirm the current product terms in your agency account and in HighLevel’s official documentation first.
High Level Founders Plan versus Unlimited: who should consider it?
The $497 High Level Founders Plan makes more sense when the extra tools solve an operating bottleneck or create a service you can charge for. It is not automatically the right upgrade for every agency. For the wider $97, $297 and $497 comparison, read our GoHighLevel Pricing Explained guide.
| If this sounds like you | Likely fit |
|---|---|
| You mainly need CRM, pipelines, calendars, follow-up and manual client setup. | Unlimited may remain the better value until a Founder-only feature solves a real problem. |
| You resell HighLevel, need automated sub-account provisioning or want to mark up client usage. | High Level Founders Plan is worth assessing because SaaS Mode and rebilling with markup are central to the model. |
| You manage multiple client SMS registrations. | The A2P Console may save operational time. |
| You build complex automations and spend time tracing connected workflows. | Workflow Maps may be valuable before changing live automation. |
| You want leads from the Partner Network. | Apply only if you are prepared to qualify and deliver. A recommendation is an opportunity, not a booked client. |
Choose the plan based on the client system you can actually deliver. HighLevel can capture, qualify and follow up leads, but it does not replace a clear offer, accurate tracking or fast sales follow-up. See whether the Go High Level Founders Plan fits your agency.
How to upgrade or check your account
HighLevel’s published upgrade path is:
- Open Settings in your agency account.
- Open Billing.
- Select Want to Modify/Cancel Subscription? under Subscriptions.
- Select Upgrade Your Plan.
- Choose monthly or annual billing, select the High Level Founders Plan and confirm the upgrade.
If you are already on the former $497 Agency Pro plan, HighLevel says no action is required. Check Billing to confirm your account status instead of opening a duplicate trial or cancelling an active subscription.
Go High Level Founders Plan FAQs
Is the Go High Level Founders Plan live?
Yes. HighLevel has published the High Level Founders Plan page and its Help Center documentation. The official price is $497 per month, with a 14-day free trial advertised on the official High Level Founders Plan page.
Is the High Level Founders Plan the same as Agency Pro?
It is the new name for the former $497 Agency Pro plan. Existing Agency Pro customers automatically transition to the High Level Founders Plan as benefits become available.
Does the High Level Founders Plan include the HighLevel Partner Network?
It makes you eligible to apply. You must opt in and complete HighLevel’s qualification process. There is no separate Partner Network membership fee for eligible Founder customers, but matches are not guaranteed.
Are Custom Onboarding and Email Health Console available now?
No. the official High Level Founders Plan page marks both as Coming Soon. Do not package them into a client deliverable until they are available in your account.
Can I resell the High Level Founders Plan features to clients?
The plan includes SaaS Mode, rebilling with markup and advanced API access for agency models. What you can sell profitably still depends on your service design, usage costs, feature availability and the support you can deliver.
Bottom line
The High Level Founders Plan is now a documented $497 HighLevel tier, not a reported future change. Its clearest value is for agencies that will use the Founder-only tools to deliver a better client system, sell a SaaS offer or remove a real operational bottleneck.
Custom Onboarding and Email Health Console remain upcoming. Payment commissions, AdFuel and Partner Network opportunities remain conditional. Check the terms before you promise those benefits in your own offers.
Sources and related reading
Use HighLevel’s first-party pages for billing and eligibility decisions:
- Official High Level Founders Plan page
- HighLevel Help Center: Introducing the High Level Founders Plan
- HighLevel Help Center: Partner Network eligibility and matching
More GoHighLevel guides from Optimus: